Guide to using HSA/FSA for extension ads

Why highlight HSA/FSA eligibility in extension ads?

Highlighting HSA/FSA eligibility in your extension ads can increase click-through rates, improve conversions, and help differentiate your brand in search results.

How to implement HSA/FSA in extension ads

1. Use Structured Snippet Extensions

   • Add an HSA/FSA snippet to your Google Ads structured snippets extension to ensure that users immediately see potential savings when viewing the ad.
   • Example: “HSA/FSA Eligible”

2. Callout Extensions

   • Utilize callout extensions to reinforce the message.
   • Example: “Your purchase may be HSA/FSA Eligible. Save an average of 30% if qualified.”
   • This appears alongside your main ad copy, increasing visibility.

3. Sitelink Extensions for SEO Control

   • Sitelinks allow for deeper engagement and can be controlled for SEO optimization.
   • Ensure that one of the indented sitelinks directs users to a landing page dedicated to HSA/FSA eligibility.

4. Price Extensions

   • Display specific products or categories that qualify for HSA/FSA payments.
   • Example: “Eligible Supplements – Starting at $19.99 – Pay with HSA/FSA if Qualified”

Best practices

• Ensure Accuracy: Double-check that all advertised products meet HSA/FSA eligibility requirements.

• Dedicated Landing Page: Link sitelinks to a clear, informative page about HSA/FSA payments.

• Consistent Messaging: Align ad copy with website content to reinforce the HSA/FSA value proposition.

By using HSA/FSA in extension ads, you can effectively leverage HSA/FSA eligibility to enhance your paid search performance and drive conversions.