Eligible product collections and badges
Making it easy for customers to find HSA/FSA-eligible products is one of the simplest ways to increase conversion rates and build trust. By adding clear tags, badges, or filters, you’re removing friction and guiding high-intent shoppers to the right products.
Why this matters
Most shoppers don’t realize they can use their HSA/FSA funds for your products—until you show them.
Adding “HSA/FSA Eligible” language throughout your site helps:
- Improve customer confidence
- Increase average order value
- Reduce browsing friction
- Boost overall conversion rates
Where to add filters or badges
1. Collection pages
Create a dedicated collection page labeled “HSA/FSA Eligible” so customers can browse all eligible items in one place.
2. Product filters
Add a filter in your navigation (or sidebar) that lets customers sort by eligibility. This is especially useful if your catalog is large or has mixed eligibility.
3. Product badges or labels
Display an “HSA/FSA Eligible” badge on the product thumbnail and/or product detail page (PDP). This draws immediate attention to qualifying items. See the badges section below for approved assets.
How to add an HSA/FSA eligible filter
Add an HSA/FSA eligible filter in under 10 minutes by following our guide, here.
Please reach out to us at merchants@truemed.com if you have any questions.
HSA/FSA eligible badges
Adding HSA/FSA Eligible badges to qualifying products helps customers quickly identify what they can purchase using pre-tax funds. These badges drive trust, improve discoverability, and increase conversion rates—especially during key spending moments like Open Enrollment, BFCM, and year-end FSA expiration season.
Group eligible items into a collection
We recommend grouping all eligible items into one easy-to-navigate collection so badge-driven shoppers can browse everything in one place. If you have a large number of SKUs, follow the collection and filter steps above.
Download official Truemed badges
Use our approved, ready-to-upload badge files to ensure brand and compliance consistency:
Download HSA/FSA Eligible Badges
Note: You are welcome to create your own badge as long as copy is unchanged, and you include an asterisk and our eligibility disclaimer:
“Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures.”
Real-world results
Merchants who implement these changes often see:
- Higher conversion rates
- More confident, faster purchasing decisions
- Increased cart sizes from HSA/FSA buyers
Even small UX improvements like these make a big difference in performance.
Important compliance reminder
Always include our approved disclaimer on any page where HSA/FSA eligibility is promoted or badges are visible:
“Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures.”
Following Truemed’s compliance guidelines protects customers from misleading claims and keeps your brand aligned with IRS/HSA/FSA rules, reducing the risk of ad rejections or takedowns. It also preserves trust and lowers the chance of disputes or chargebacks by setting accurate expectations about eligibility and savings.
If the disclaimer is missing or if your ad copy is misleading, incomplete, or otherwise non-compliant with the law or your agreement with Truemed, we may ask you to update or remove the asset. If you’d like our team to review marketing assets prior to go-live, email us at merchants@truemed.com.
Need more guidance on what you can say about HSA/FSA? Review the Compliant HSA/FSA Messaging Guide and remember to add our required disclaimer with any savings claims.